Analytics help solve the problem of “How Many?”. A fundamental Question that drives the Internet
How many people visits a website daily?
How many visits from search engines?
How long did users spend interacting with pages?
How many clicks?
We all want to get insight into user behavior in order to improve their experience on our websites. And also to measure the effectiveness of different strategies implored. With analytics, we re-strategies through rapid experimentation and testing.
Example : You spent money promoting your website, how do you measure if the promotion was a success if not by analytics?
Google Analytics gives real time insight into website traffic performance. It is perhaps the most accurate analytic tool. You can gain insight into user behavior, demographics, operating system, browser, service provider etc which can be beneficial in improving the conditions of a website.
To get started with Google analytics;
Signup with your gmail account to get the Tracking ID. Fill in the required information.
Copy the code and place it at the header of your website for someone using blogger. If you are using WordPress and don’t know how to go about this. Simply Install and activate Header and Footer Plugin.
Open the plugin setting and place the code at the header section.
Perhaps one of the most popular analytics tool on the Internet, Alexa devised an internet metric known as Alexa ranking which ranks website based on amount of traffic and some conditions.
It can also be used to check bounce rate, daily pageviews, time of site, search engine visits, keywords analysis etc. There are loads of in-depth SEO and Traffic analysis available when you signup for premium features.
Similarweb.com is a digital marketing analytics tools much like alexa. It is a very useful tool for keyword and competitor analysis. And gives in depth analysis on traffic sources, demographics, referrals, search visits, website comparism etc
Like Alexa, there are more in-depth analysis available when you signup for premium features.
Google search console
Google search console is an SEO analytic tools used to monitor the performance of a website on Google search engine, it gives insight into search traffic, internal links, crawl stats, Google index etc and can be used in submitting sitemaps.
See complete procedures to Set up Google search console and submit XML sitemap.
Jetpack is a WordPress plugin that comes with lots of features which includes site stats. Though not elaborate like other Traffic tools, It can be used to measure and track website visits, Traffic sources, page views and clicks. There is a premium version of the plugin that enables more features.
Google analytics for WordPress by Monsterinsight
This plugin allows you to connect your WordPress website to Google Analytics. You can see your site’s performance at a glance with Google Analytics Dashboard right inside your WordPress admin area.
These are not necessarily SEO/Traffic Analytic tools but can help a lot in improving the conditions of a website. In Measuring of page speed which is beneficial in understanding how various arrangement affects users experience.
User web experience is largely dependent on how fast a website loads which has a lot of influence on bounce rate and the time each user spends viewing a particular page.
Analytics are important in all aspects of digital marketing and advertising in that it enhance effectiveness and readjustment of strategies that is needed to keep web marketing going. It also provides insights that help save cost by reducing the chance of making the same mistake over and over again.